Hilton & Next Generation Travel
It’s no secret that hospitality has been severely impacted by the effects of the pandemic. Travel is changing, and so are the people doing the traveling. In the last few years, Hilton has been making major changes to adapt and cater to these changes. These changes not only mean changes in the guest rooms but also in how we talk about and perform hospitality.
At Hilton, we believe that travel is about more than just a place to rest your head – it’s about the thrill of discovery, the joy of new experiences, and the comfort of knowing you’re in great hands. That’s why Hilton is redefining hospitality for today’s adventurous, connected, and curious travelers.
Younger generations like Gen Z and Millennials are reshaping what it means to travel. They want authentic experiences that blend adventure with comfort, technology with human connection, and exploration with relaxation. We’re listening – and we’re innovating to meet those expectations every step of the way.
Understanding the Modern Traveler
Our latest insights show that nearly half of travelers under 40 prioritize exploration and immersive experiences alongside comfort and convenience. They crave cultural connection, wellness, and personalization – all wrapped up in a seamless, tech-savvy package.
“As the world holds onto a renewed sense of wanderlust following the pandemic, 64% of global travelers say they aim to reduce other areas of their personal spending to prioritize leisure travel in 2024. This is especially true for Gen Z and Millennials, who also plan to spend more on travel in 2024.”
At Hilton, we’re proud to say we’re evolving to meet these needs. From our thoughtfully designed spaces to our digital innovations, every part of your stay is crafted with the modern traveler in mind.
Technology That Enhances, Not Replaces, Hospitality
We know that technology should make your stay easier – not colder. That’s why our Connected Room technology lets you personalize your experience right from your phone. Adjust the lighting, control the temperature, or stream your favorite shows – all before you even step inside your room.
And with features like digital check-in, Digital Key Share, and guaranteed connecting rooms, we take the hassle out of travel logistics. This means our team can focus on what matters most – providing the warm, personalized service that makes you feel truly welcome.
Making Adventure Accessible and Comfortable
Adventure doesn’t mean sacrificing comfort. Whether you’re exploring the vibrant culture of Abu Dhabi from Hilton Abu Dhabi Yas Island or immersing yourself in local heritage through our LXR Hotels & Resorts’ “Pursuit of Adventure” program or simply enjoying a staycation at your local Homewood Suites or unique butine hotels like The Wayfarer LA, we bring the excitement of discovery right to your doorstep – with the elevated hospitality you expect from Hilton and the modern stay experiences you are looking for.
Our curated experiences connect you with the world around you, so every stay feels like a journey in itself, full of fun, wonder, and the joy of hospitality; bringing the comfort of home to an experience that is nothing like home.
Authenticity and Humor:
Our Social Listening in Action
We get it – travel isn’t always perfect. That’s why our Hilton Saved My Stay campaign shares real traveler stories with a touch of humor, showing how Hilton steps in when things don’t go as planned. It’s a fun, relatable way to highlight why so many young travelers trust us over unpredictable rentals.
From TikTok to Instagram, we’re engaging with our community in authentic ways that make hospitality feel fresh, fun, and approachable.
Wellness and Personalized Experiences
for the Modern Traveler
We get it – travel isn’t always perfect. That’s why our Hilton Saved My Stay campaign shares real traveler stories with a touch of humor, showing how Hilton steps in when things don’t go as planned. It’s a fun, relatable way to highlight why so many young travelers trust us over unpredictable rentals.
From TikTok to Instagram, we’re engaging with our community in authentic ways that make hospitality feel fresh, fun, and approachable.
Travel should leave you feeling refreshed and inspired. That’s why we offer wellness-forward amenities like in-room Pelotons, nutritious dining options, and sleep-friendly environments designed to help you recharge. Our Hilton Honors program goes beyond points, offering personalized perks and exclusive experiences that make every stay meaningful and memorable.
Experience the Stay
with Hilton
At Hilton, we’re proud to be the hotel brand that blends technology, adventure, fun, and heartfelt hospitality into one unforgettable experience. Whether you’re seeking thrills, relaxation, business, or a little bit of everything, we’re here to help you Experience the Stay like never before.
Ready to discover your next adventure with us? Explore our locations and book your next stay experience today – because the future of hospitality is here, and it’s made for you.
This page was created for an academic project and has no affiliation with Hilton.